3rd Week in Paris...

My fabulous session of Digital Marketing

During the third week of my stay in Paris, I had as instructor Liz Craig. An excellent guide, personally mostly of the tools she showed me was entirely new to me. 

I learned some really interesting things, like the concepts of; Crowd Source, Crowd Company, Gen C. As well as tools which can promote and grow my business, example of which are; Issu, Slideshare, Emaze (I can make presentations like a pro with these tools). This has been really important to me. 

We were also invited to the course, the creator of SnapTraveller, Sebastian Felix. Which is dedicated to help connect hotels with Media social influencers and citizen Journalists to Develop Their brand visibility. They Also help influencers to live unique experiences Which Generates unique content for Their audiences, and That fortify a new marketing ecosystem conversion. 

Sebastian Felix

Another guest was Anita Bryant, the creator of Travelport. Which is a world-leading commerce platform providing travel distribution, technology, payment and other solutions for the overall $ 7 trillion travel and tourism industry. Their travel commerce platform, Enables travel providers, travel agencies, corporations and developers to connect. This drives Increases profitability and commercial success across the business-to-business ("B2B") travel marketplace. 

Anita Bryant

The most important for me was how to bring up the good attention of influencers and the main Characteristics of this persons. And how does it work the stuff of Their followers value. The tools and concepts that showed me be very useful in the near future, which infinitely grateful.

                                                                                                                                                                  

The complete group with Liz Craig and Anita Bryant

Fete Nationale

On Monday 14 July was the National Day of France, where the commemoration of the anniversary of the dose of the Bastille, an event regarded as the starting point of the French Revolution is celebrated. 

Where is accustomed a parade in the morning ...

It seems that there goes the President.

There were also aircraft.

And in the evening attended a concert, for finished with the most impressive fireworks I've ever seen. I leave you a video that was delight...
 
                                                          http://youtu.be/yhjHBkDMLJI
         

SMO

New business model.

Snaptraveller

https://docs.google.com/presentation/d/1mYa8qyD-fxkX2dxqUAfdd9oupoSNxTJ1Kgf7NvcAcq4/edit?usp=sharing

The Influencers.

I just got the definition of what is "Influencer".

Serves to target influential people in certain circles. These are people whose recommendations,directing his thousands of followers constantly, should be legit, or at least, should be taken into account. 

Therefore, those who try-whether they make, person, political party or middle-leverage the capabilities of these individuals to connect with a group of people, presumably hope their message will be distributed positive out there. Many celebrities are used as influencers. And many times, found in areas that are not their own professionals. An example of how you could apply the term influencer could fit into a television, appreciated by the audience, talking about the wonders of a cream in informative plan. 

For this reason, it has plenty of influencers crosses conceptual advertising theme. I am convinced that in the field of communication you will have heard of the influencers, and more recently in anything having to do with social networking. In example, I organize a meeting and invite some people I know who speak well of me-in Twitter and the second, especially-and get my reputation on the network up through the roof.

1. Is ‘Generation C’ an age group or a mindset - why?
2. What are the characteristics and motivations of Gen C? How is this a cultural shift?
3. Why is sharing important to Gen C? What are the implications for personal privacy and security?

My first "ISSUU" publication!

Links to my lessons

Generation C

Influencer Marketing

Social Media Optimization

Weekend in Chamonix MontBlanc & Geneve

I'm really excited during the first weekend i met places that I never imagined I would met during this trip. The first place we met was Chamonix MontBlanc, a really lovely place, is located in the French Alps. It is a little town the regulars gather at this place for extreme sports like rafting, rappelling, snow skiing, among others.

Chamonix MontBlanc

Another place we met was Geneva, Switzerland. I really loved that city. I want to live there, only take a look to the next video!

Geneve

2nd week of classes... About the working conditions in France.

In my second week of classes my teacher was Steve Kruse, he spoke about the working conditions in France. Which was very interesting because we learned that there are 5 main types of work contracts and each of them must to leave reflected the conditions of employment.

These are;

Contract of indefinite duration-CDI

Fixed-term contract of CDD

Temporary employment contract

Working part-time contract

Intermittent employment

In this respect it is very similar to Mexico.

The French system is usually very protective with regard to termination of employment, protective of its employees. It may be the case that the employer proposes some changes in working conditions, including working hours, location or salary. This changes must be communicated to the employee by registered letter. From the reception has a period of one month to accept or not accept the changes and manifest, if the nonconformity. If the delay has not been informed of the decision, the terms will be accepted.

Otherwise, if the nonconformity is found, the employer will have to accept the decision chosen by the employee.

On the other hand, regarding the salary Mexico and France is very different. We have a minimum wage in Mexico is by day, it is $ 67.29 pesos. If we translate into hours is a $8.4 pesos. With 40 hours laboral week. While in France, the minimum wage is 8 €. With a 35 hours laboral week.

The latter information was really shocking for everyone.

Steve Kruse with all the group.

1st week of classes abroad

Meanwhile, at school during our first week we had studied under the lead of professor Jean-Louis Burban who has the experience of having worked for the European Commission which has its headquarters in Brussels. This European Commission represents and upholds the interests of the whole of the EU, drafts proposals for new European legislation and manages the daily work to implement policies and make use of European funds.

The European Commission has consists of 28 countries, each represented by a commissioner. It's like the government of Europe.                                           

  Professor Jean-Louis Burban

Having known how the integration of the European Commission was given, it would be interesting if it could be the case for Latin America. First, it is interesting to note that the integration process should be an advanced economy, rather than the political, as it is a key part in strengthening the process, I can even say that a real integration requires a political project capable of hold.

Either way, the liberal state that prevails in most of the world, Latin America does not have a suitable degree of rationality, being delivered to the pressures of social and political. While it is true that Latin America has resumed its democratic life aimed at the consolidation of the democratic state, but that is not sufficient and requires the existence of political projects based on complementary or similar principles in each country.
                 

  Me in the classroom

For many, this process is a historical imperative. But, on what political project? Does the Mexican, Brazilian, Bolivian, Chilean or perhaps the U.S.? In Latin America, the process looks enviously living the European Union, and we realize we do not have a "regional identity"; we do not have a common political project, and what is worse, we have clearly similar or complementary interests.

In such a scenario, there is no conflict regulation: existing accentuated, the national interest is assessed in reductionist terms, the state is an instrument of lobbyists with the most influence, and instability becomes an inherent factor to dependent development of these countries. This has almost become a vicious circle now, more than ever, is stalled due to the difficult economic problems and therefore instability by affecting the region.

How can propel a process that, in turn, allow the liberalization of regional markets, competition with world markets, political integration of Latin America in the "new world order" and also ensures the stability of the countries around a high level of governance? The problem is complex.

We can not ignore the problems of referrals background are socio-cultural dimensions and, of course, policies that are intertwined with economics, in a circular relationship: economic interests also determine the socio-cultural and political, and these are elements deeply rooted in the structure of Latin American countries.                                            

                                                

 The complete group

Here we go... 1st Week!

After the day on which Mexico met defeat, we went to the Eiffel Tower and we were there by a long time taking pictures and watching its majesty.

And of course after the long flight and mini tours in this wonderful city, you can not miss my jet lag face...

Welcome to Paris!

And like a welcome to the city of Light i saw the Mexico-Netherlands football game, and for a moment we thought we left victorious. But, almost to finish we felt in disappointment because of the defeat.

MexicovsHolland

After that, the disappointment disappeared when  Omayra our guide, took us to dinner at a buffet restaurant where we tasted delicious French dishes. Something I've been notice and love that parisians they're always well dressed.