3rd Week in Paris...

My fabulous session of Digital Marketing

During the third week of my stay in Paris, I had as instructor Liz Craig. An excellent guide, personally mostly of the tools she showed me was entirely new to me. 

I learned some really interesting things, like the concepts of; Crowd Source, Crowd Company, Gen C. As well as tools which can promote and grow my business, example of which are; Issu, Slideshare, Emaze (I can make presentations like a pro with these tools). This has been really important to me. 

We were also invited to the course, the creator of SnapTraveller, Sebastian Felix. Which is dedicated to help connect hotels with Media social influencers and citizen Journalists to Develop Their brand visibility. They Also help influencers to live unique experiences Which Generates unique content for Their audiences, and That fortify a new marketing ecosystem conversion. 

Sebastian Felix

Another guest was Anita Bryant, the creator of Travelport. Which is a world-leading commerce platform providing travel distribution, technology, payment and other solutions for the overall $ 7 trillion travel and tourism industry. Their travel commerce platform, Enables travel providers, travel agencies, corporations and developers to connect. This drives Increases profitability and commercial success across the business-to-business ("B2B") travel marketplace. 

Anita Bryant

The most important for me was how to bring up the good attention of influencers and the main Characteristics of this persons. And how does it work the stuff of Their followers value. The tools and concepts that showed me be very useful in the near future, which infinitely grateful.

                                                                                                                                                                  

The complete group with Liz Craig and Anita Bryant

Fete Nationale

On Monday 14 July was the National Day of France, where the commemoration of the anniversary of the dose of the Bastille, an event regarded as the starting point of the French Revolution is celebrated. 

Where is accustomed a parade in the morning ...

It seems that there goes the President.

There were also aircraft.

And in the evening attended a concert, for finished with the most impressive fireworks I've ever seen. I leave you a video that was delight...
 
                                                          http://youtu.be/yhjHBkDMLJI
         

SMO

New business model.

Snaptraveller

https://docs.google.com/presentation/d/1mYa8qyD-fxkX2dxqUAfdd9oupoSNxTJ1Kgf7NvcAcq4/edit?usp=sharing

The Influencers.

I just got the definition of what is "Influencer".

Serves to target influential people in certain circles. These are people whose recommendations,directing his thousands of followers constantly, should be legit, or at least, should be taken into account. 

Therefore, those who try-whether they make, person, political party or middle-leverage the capabilities of these individuals to connect with a group of people, presumably hope their message will be distributed positive out there. Many celebrities are used as influencers. And many times, found in areas that are not their own professionals. An example of how you could apply the term influencer could fit into a television, appreciated by the audience, talking about the wonders of a cream in informative plan. 

For this reason, it has plenty of influencers crosses conceptual advertising theme. I am convinced that in the field of communication you will have heard of the influencers, and more recently in anything having to do with social networking. In example, I organize a meeting and invite some people I know who speak well of me-in Twitter and the second, especially-and get my reputation on the network up through the roof.

1. Is ‘Generation C’ an age group or a mindset - why?
2. What are the characteristics and motivations of Gen C? How is this a cultural shift?
3. Why is sharing important to Gen C? What are the implications for personal privacy and security?

My first "ISSUU" publication!